An energetic footwear study with low-angle movement, tactile knit and sole details, and a clean matching-pair finish. AI-generated personal concept using fictional, unbranded sneakers. Creative direction and edit by Ajit Naskar.
AI-GENERATED · PERSONAL CONCEPT / SPEC AD
Watch — Time, Considered
A study in watch design: deliberate light sweeps, a restrained dial and close-ups of brushed metal and leather. AI-generated personal concept using a fictional, unbranded watch. Creative direction and edit by Ajit Naskar.
AI-GENERATED · PERSONAL CONCEPT / SPEC AD
Earbuds — Small Details, Bold Presence
A compact tech reveal with a hinged case, sculpted earbud details and restrained blue studio lighting. AI-generated personal concept using a fictional, unbranded product. Creative direction and edit by Ajit Naskar.
AI-GENERATED · PERSONAL CONCEPT / SPEC AD
Coffee — Your Morning, in Motion
A warm morning coffee story with beans, a controlled pour and gentle steam, finished with a clean cup-and-pouch composition. AI-generated personal concept using fictional, unbranded packaging. Creative direction and edit by Ajit Naskar.
AI-GENERATED · PERSONAL CONCEPT / SPEC AD
Serum — A Moment for Yourself
A calm skincare ritual in soft daylight: a suspended serum drop, glass macro details and a clean sage-and-cream hero finish. AI-generated personal concept using a fictional, unbranded product. Creative direction and edit by Ajit Naskar.
AI-GENERATED · PERSONAL CONCEPT / SPEC AD
Perfume — Cinematic Product Film
A 15-second AI-generated perfume concept with warm gold lighting, a floating bottle sequence and glass macro details. Creative direction, product visualization and final edit by Ajit Naskar. Personal portfolio concept using a fictional, unbranded product.
Personal concepts and spec ads are independent creative studies. Client work is shown only with permission. No sales or performance results are claimed without evidence.
02 / BEHIND THE FILMS
Two products. Two directions.
A closer look at the brief, shot choices and finishing decisions behind two personal AI product concepts.
PERFUME / PERSONAL CONCEPT
Suspended in light.
The brief. Create a 15-second vertical fragrance film that feels premium through light, material and movement. The amber bottle is fictional and unbranded; this is a self-initiated spec ad.
The sequence. 0–3s: a dark studio reveal. 3–7s: the bottle floats above stone. 7–11s: a close look at glass and amber reflections. 11–15s: the full bottle returns with “Make an impression.”
Design decisions. Warm gold against charcoal draws attention to the liquid and glass. The floating shot gives the film its central visual idea. A premium ambient instrumental supports the measured pace; the short ending headline and bold AI CONCEPT label stay legible on a phone.
My role & delivery. Concept, AI visual direction, shot selection, editing, typography and sound direction. Final delivery: a 15-second, 9:16 MP4 at 1080 × 1920.
The brief. Give a fictional, unbranded sneaker pair an energetic product story through camera movement and tactile detail. This self-initiated concept presents the design without making comfort or performance claims.
The sequence. 0–3s: introduce the matching pair. 3–7s: move into a low-angle product view. 7–11s: explore knit, laces and sole details. 11–15s: finish on the pair with “Ready for your next move.”
Design decisions. Pale concrete, off-white uppers and sage accents keep the footwear in focus. Close-ups make texture the story. An action-style electronic instrumental adds momentum, while dark, bold ending text keeps the message clear against the light background.
My role & delivery. Concept, AI visual direction, shot selection, editing, typography and sound direction. Final delivery: a 15-second, 9:16 MP4 at 1080 × 1920.
Both films use AI-generated visuals of fictional products. They are personal creative studies, with no brand affiliation, client endorsement or measured campaign results claimed.
03 / CREATIVE DIRECTION
Built around your product.
Choose the direction together. Length, format, revisions and delivery are agreed before production.
Product stories
Show the product, its purpose and the idea behind it through AI-generated scenes and a focused edit.
Cinematic details
Explore lighting, textures and imagined environments for a distinctive product presentation.
Hooks & variations
Develop alternative openings, captions or edits for your chosen platform. Deliverables are scoped to the brief.
04 / THE PROCESS
From brief to final frame.
01
Share the product
Send product images, your audience, key message, platform and references.
02
Shape the concept
Agree on the hook, AI visual direction and any voiceover or captions before production.
03
Review & deliver
Review the agreed revisions, check product accuracy and receive the final files.
HAVE A PRODUCT IN MIND?
Let’s tell your product story.
Choose UGC Video in the form below. Share your product, audience and the kind of video you have in mind.